When I applied to my current position at Pinnacle Bank Arena just before it opened in 2013, I created a mockup to demonstrate how I envisioned a cohesive, unified brand for the facility — everything from stationery to business cards to the website.When I applied to my current position at Pinnacle Bank Arena just before it opened in 2013, I created a mockup to demonstrate how I envisioned a cohesive, unified brand for the facility — everything from stationery to business cards to the website design.